In defense of the lifestyle blogger – and why finding success as a lifestyle blogger
doesn’t have to be impossible.
I get it. Your chances of becoming a successful blogger are most likely higher if you’ve got a specific niche. Maybe you’re gluten-free recipe master, possibly you’re a home project DIY queen/king, or perhaps you’re a finance blogger who focuses on helping and informing college-aged students. These are specific topics, and you’re able to create an incredible amount of content specifically for those niche topics. You can focus all your efforts on crafting high quality content that fits within those molds.
But, maybe you’re a lifestyle blogger. If so, this is for you. Yes, YOU can be successful as a lifestyle blogger. I consistently hear the phrase “if you want to be a successful blogger, don’t be a lifestyle blogger.” I am SO not a fan of that.
You get to define your own success. If success to you is being able to share 2 posts per week, then GO YOU! Perhaps success to you is nailing down 2 brand partnerships for 2017. If so, go for it! Success means different things to different people – everyone has their own individual goals, and that’s what makes us all unique.
On Finding Success as a Lifestyle Blogger
Again, being successful means all kinds of things. But, I wanted to share a few of the tips and tricks that I’ve found to be super helpful in finding success as a lifestyle blogger myself. I hope these tips will help you, too!
- Find your 2 or 3 strongest topics. I’m not saying you have to stick to only sharing posts that fit within these topics. Instead, use them when you’re describing your blog content in your about me, in your Instagram bio, on Pinterest, etc. For example, I’m a lifestyle blogger and I like to share all kinds of content. Though I’ve found that entertaining and travel content is my favorite, and quite possibly, my strongest. So I focus on those, but still share content on all kinds of other topics.
- Get creative! I know this may go without saying, but I really like to get creative with my content. Pinterest is HUGE for lifestyle bloggers, and having content that really shines will help you get increased views on your posts. I like to use my blog editorial calendar to jot down my ideas. Then, I let them marinade for a bit before diving in with content creation. More often than not, I end up with an even more creative idea than what I started with.
- Don’t be too hard on yourself. This may be easier said than done, but I really want to stress that you shouldn’t be too hard on yourself. You can’t possibly be the best at everything, and it’s important to keep that in mind. For example, I really love sharing DIY projects, but I know it’s not my strong suit. So, I began collaborating with my dear friend Kelly on Any Excuse to Party. She’s an absolute wizard at creating easy and fun DIY projects, and is much better suited to share those posts. I was really hard on myself at first when I realized I’m not the best at DIY projects. Now, I’m totally aware of it and have accepted it. So, I share DIY projects a bit less than I did at the start and instead spend more time on each of them rather than cranking them out faster than I could handle.
Are you a lifestyle blogger? What has helped you on your path to success (as defined by you, of course!)?